La Clairiere Website Redesign
A complete UX audit and redesign for La Clairière, a holistic wellness platform. The goal was to simplify navigation, create a clearer course structure for different formats (live, recorded, and hybrid), and improve overall user engagement and conversion through a more focused, benefit-driven experience.
Categories
Website Redesign
Problem Statement
The existing website for La Clairière faced several usability and content structure issues. The layout lacked clear visual hierarchy, with repetitive content blocks and inconsistent information flow across pages. Users struggled to differentiate between courses and understand the value of each offering. As a result, the site saw low engagement on course detail pages and limited conversions from first-time visitors.
Solutions and Results
I redesigned the entire course experience with a clearer hierarchy and immersive layout. A flexible CMS structure was implemented for different course types, along with sections highlighting key takeaways, benefits, testimonials, and transformation stories. This approach helped streamline navigation and improved trust and clarity across the site.
As a result, the redesign led to a 35% increase in course sign-ups, 40% longer average session time, and a 25% boost in returning visitors, reflecting stronger engagement and clearer user intent.
