• Led the end-to-end Product Design and UI/UX Design of Noah AI, an AI platform for building decentralized applications (dApps), designing 80+ responsive screens across onboarding, AI chat, dashboards, datasets, AI agents, authentication, pricing, and settings while following design system.
• Redesigned the Noah AI landing page by applying Conversion Rate Optimization (CRO) principles, information architecture, visual hierarchy, user journey mapping, and UX writing to improve product communication and user engage-
ment.
• Designed Noah Growth, an AI-powered growth platform, creating user flows,wireframes, interactive prototypes, high-fidelity UI, and reusable components while collaborating with product managers and engineers from concept to developer
handoff..
• Led a team of 3 Product Designers, conducting design reviews, maintaining the design system, establishing UI consistency, improving design workflows, and collaborating daily with the CTO, frontend, and backend teams using an agile product development process.
• Worked with the CMO and Marketing Head to create 5+ investor pitch decks, product presentations, sales collateral, landing pages, and marketing assets, ensuring consistent product messaging across product launches, client demos, and digital marketing campaigns.